It seems like an opportune time to start posting some updates here on our official website. As we continue to scale, I want to use this blog as a place to reflect on some of the work we've been doing, and share tales of our progress, our challenges and our successes.
In just one year we've done some things that seemed impossible when we started. It feels good knowing that we still stand behind the project’s original intentions. I believe that sticking to our values has allowed us to maintain the support and following we've built so far. There is still a long way to go, but I firmly believe in this project and so do the people who've experienced it first-hand. To me, that provides enough faith to continue to forge forward and overcome obstacles as we work to scale and raise capital.
After selling out our first issue, we raised enough capital to go to print twice and build our social media following to over 7,000. Our biggest hurdle now is marketing. We need to grow our subscription network and build out our online platform. It's something I've tabled in a way, having put so much effort into creating a solid print product as proof of concept. But I know that in order to get the online audience engaged and to consider bringing home a copy for themselves, they'll need to interact with the breadth of content we produce in a way that motivates and excites.
And so it begins again, a new year and new goals. We have a full team of dedicated individuals, passionate about The Regeneration, and want to help make our vision a reality.We want to build an online community, get copies in your local stores, put out an extra issue this year and hear your feedback, too. So to kick things off here are three goodies to chew on until next week. The first is a podcast I did with the team at the EcoArts Institute on their podcast called Let's Talk About the Weather:
The third is my interview with Paul Hawken from Issue No. 2 – now available on Medium. As one of the inspirations for the launch of this magazine, Hawken answers a few questions about his hopes for the climate movement and his latest endeavor, Project Drawdown:
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